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About The Book
"A delightful story that helps drive home important principles for business and life."
Terry
L. Brock, President & CEO, Achievement Systems, Inc.
Arthur is a chauffeur who can do the New York Times crossword puzzle in thirty minutes, analyze the
Latin-American economy in half an hour, and figure number in his head faster than most people can with a calculator.
Jonathan is just as bright as Arthur, equally hard-working, and a billionaire. So why is Jonathan in the backseat
of the limousine and Arthur in the front? What separates their levels of achievement? What explains the
difference between success and failure?
The answer lies in a landmark Stanford University study. Children were left in a room, each with a marshmallow,
and given a choice of eating it then or fifteen minutes later, when they were promised a marshmallow as an extra
reward for waiting. Some ate theirs right away. Others waited. But the study's real signficance came a decade
later when the researchers discovered that the children who held out for the reward had become more successful
adults than the children who had gobbled their marshmallows immediately.
The lesson wasn't lost on Joachim de Posada, a world-renowned motivational speaker to thousands of corporate executives
and professional athletes. The "marshmallow theory" answered a thirty-year quest to find a compelling
explanation for why some people succeed and others fail. Posada was convinced that the key difference between
success and failure is not merely hard work or superior intelligence, but the ability to delay gratification.
"Marshmallow resisters" achieve high levels of success while the rest of us eat all our marshmallows
at once, so to speak--accumulating debt and dissatisfaction no matter what our occupations or incomes.
But it doesn't have to be that way.
Using a simple parable and real-life examples (including basketball great Larry Bird and major league baseball
catcher Jorge Posada, Joachim's cousin, this life-changing book shows you how the moves you make today can pay
off big tomorrow--if you just don't eat the marshmallow ... yet!
"What a great read, compelling story, and powerful life lesson.
I'm going to get copies for all my
children."
--Dr. Tony Alessandra, author of The Platinum Rule and Charisma
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