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Don't Eat The Marshmallow ... Yet!
How Self-Discipline And Persistence Lead To Success ... A Book by Joachim de Posada

About The Book

"A delightful story that helps drive home important principles for business and life."
Terry L. Brock, President & CEO, Achievement Systems, Inc.

Best-Seller Success Books from Best-Selling Motivational Authors Click to order: Don't Eat The Marshmallow ... Yet!

Arthur is a chauffeur who can do the New York Times crossword puzzle in thirty minutes, analyze the Latin-American economy in half an hour, and figure number in his head faster than most people can with a calculator. Jonathan is just as bright as Arthur, equally hard-working, and a billionaire. So why is Jonathan in the backseat of the limousine and Arthur in the front? What separates their levels of achievement? What explains the difference between success and failure?

The answer lies in a landmark Stanford University study. Children were left in a room, each with a marshmallow, and given a choice of eating it then or fifteen minutes later, when they were promised a marshmallow as an extra reward for waiting. Some ate theirs right away. Others waited. But the study's real signficance came a decade later when the researchers discovered that the children who held out for the reward had become more successful adults than the children who had gobbled their marshmallows immediately.

The lesson wasn't lost on Joachim de Posada, a world-renowned motivational speaker to thousands of corporate executives and professional athletes. The "marshmallow theory" answered a thirty-year quest to find a compelling explanation for why some people succeed and others fail. Posada was convinced that the key difference between success and failure is not merely hard work or superior intelligence, but the ability to delay gratification. "Marshmallow resisters" achieve high levels of success while the rest of us eat all our marshmallows at once, so to speak--accumulating debt and dissatisfaction no matter what our occupations or incomes. But it doesn't have to be that way.

Using a simple parable and real-life examples (including basketball great Larry Bird and major league baseball catcher Jorge Posada, Joachim's cousin, this life-changing book shows you how the moves you make today can pay off big tomorrow--if you just don't eat the marshmallow ... yet!

"What a great read, compelling story, and powerful life lesson.
I'm going to get copies for all my children."
--Dr. Tony Alessandra, author of The Platinum Rule and Charisma

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Self-Discipline and Persistence vs. Instant Gratification: Success at Work and in Life
Copyright © 2005-2012 A Book by Joachim de Posada on Self-Discipline and Success: Don't Eat The Marshmallow ... Yet!
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